Communicating for Policy Success

Presented by: The Greenhouse Project

Achieving real eldercare reforms will take the support of lawmakers, policymakers, and the media — groups that long-term care professionals aren’t always eager to engage. But at a time when there’s never been more media and political attention on long-term care, forward-thinking providers have two options: speak up or let the status quo live on.

Effectively communicating the benefits of small homes, elder-directed care, and other Green House/Pioneer Network innovations doesn’t have to be scary or difficult. Join communications director Alex Spanko for a fast-paced and fun 45 minutes on how to play the media and policy advocacy games, with tips and tricks from a career on both sides of the reporting equation.

You’ll leave ready to have productive conversations that will move your organization, along with the entire eldercare community, into a better future.